Visual Vocal system

  • V|V: A survey-like pulse sent out to a defined set of participants endeavoring to elicit salient and actionable feedback around a 3D design. You may occasionally see this concept referred to as a Challenge. That's because here at Visual Vocal we're not perfect and we might not have updated every reference in our documentation to the new term, V|V. Oh, and it's pronounced, "vee vee."

  • Portal: A web-based dashboard ( where design professionals manage projects, users, V|Vs, and review responses therein. Visual Vocal currently supports Google Chrome, Apple Safari, Firefox, and Microsoft Edge.
  • Mobile APP: The Visual Vocal mobile app is utilized by the Project Owners to annotate content in and synthesize feedback to a V|V. Both iOS and Android are supported.
    • iOS: iPhone 5S and newer, iOS 7.0 and higher.
    • Android: Select carrier-supported devices, 2014 and newer, KitKat and higher.
  • Backend: The Visual Vocal server infrastructure, hosted on Amazon Web Services.
  • Photosphere: A single stereo image file that creates a 3D “world” in which users will experience a 3D digital design or real-world capture and potentially provide feedback. The image can be of varying levels of realism, depending on the needs of the design decision.
  • Scene: A locus, or vantage point, that represents a location in space from which a photosphere – and potentially variations thereof – are visible to users.
  • Hotspot: A point within a scene with which users interact in order to participate in the design process. This interaction element may allow users to view multiple aspects of a scene and/or express feedback. Project Owners also use hotspots as the focus points for telling stories about particular design choices via voice+gaze recordings.
  • Teleporter: A point within a scene that allows the user to transport themselves to another scene – another point in space. This could be a different location within the same design or a different representation of the same design. The flexibility of this mechanism affords Project Owners great range in how they organize and structure a V|V.
  • Variation: One of several photospheres viewable within a particular hotspot in a particular scene. Several variations are collected together into a V|V, allowing users to compare alternative designs and, in some cases, provide ballot and/or verbal feedback.
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